| Excerpts: Social media is different for every business and there is no one size fits all strategy. For B2B companies, social media is all about lead nurturing, and it will serve a similar purpose as email marketing does. Since the sales cycle is fairly long for most B2B companies, your goal should be to not only... View Article The post B2B Social Engagement Is About Lead Nurturing appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Perhaps one of the biggest indicators of SEO success is whether or not the correct keywords are chosen to target throughout the campaign. These keywords will be used throughout on site content and within every additional piece of content that is published on the web (press releases, blog posts, etc.) If you target the wrong... View Article The post Incorporate Long Tail Keywords into the Mix appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Are you of the mindset that only the SEO specialists are able to take care of your search engine optimization program? Well, even if you entrust this aspect of your business to a reputable firm, everyone in your company, including the leadership as well as the marketing department as a whole, needs to be on... View Article The post Everyone at the Company Needs to Be on Board with SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO is comprised of many functions, one of which is reporting. After all, if you're going to be investing time and money on optimizing your website, building inbound links, writing link worthy content, and sharing your content in social media – don't you want to know if it's working over time? There are so many... View Article The post The Most Important SEO Reports appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » It blows our minds that in 2015 emails like this are still being sent to site owners/managers. What's worse is there are plenty of small businesses that are still falling for it! While the SEO industry has certainly cleaned up its reputation over the last 5 years, there are still more than a few SEO... View Article The post Be Wary of SEO Firms That Email You Out of the Blue appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |