Brick Marketing SEO Newsletter for January 13

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January 13, 2015 No SEO Firm Can Guarantee Organic Results   A few weeks ago we were having a call with a new client about getting their SEO up and running and one thing their Director of Sales kept hitting us for was a number; what kind of organic success could their site expect within our 6 month contract? Obviously sales guys live and die by numbers, so it's not all that surprising to have one hitting hard for a deliverable. CLICK HERE TO READ MORE  Your Last Touch Point Isn't The Only One That Matters   Traditionally, when we are tracking conversions we look at one moment in time. Did they fill out that form? Did they download that white paper? Did they register for that demo? We then backtrack one step and see what they did just before they converted. Were they reading a blog post? Did they respond to an email? That last touch point gets all the glory and is hailed as a top conversion thoroughfare!   CLICK HERE TO READ MORE When It Comes to Web Design, Less is More Comparing today to say 10 years ago, a lot has changed in terms of the internet. Back in the early 2000s, a large percentage of people accessed the internet via dial-up or DSL. Today, the majority of users access the web via high-speed broadband connections or super-fast 4G wireless networks. Our infrastructure is capable of handling high definition images, extensive multimedia, and interactive content. CLICK HERE TO READ MORE     How to Improve Your AdWords Keyword Quality Score If you want to improve the placement of your Google AdWords ad on the results page, you need to improve your ad rank. Ad rank is calculated using a combination of bid amount and Quality Score. So essentially, you can't just throw money at Google and see a boost. The ad's Quality Score needs to be good too. CLICK HERE TO READ MORE How Long Should Blog Posts Be?    Once we convince our clients that a blog hosted on their company website is an SEO "must have", we usually get two questions. The first question, "How often should we publish blog posts?" The answer to that is as often as you can while maintaining high quality content. Regular posting means more web pages on the site that can rank for your industry keywords and keeps your social accounts active with links pointing back to your site.   CLICK HERE TO READ MORE Connect With Brick Marketing:

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