| Excerpts: There is a difference between SEO best practices today and the SEO best practices of the past. Google is constantly changing its algorithm, and when it does that means there is the possibility that the methods could change slightly. Back in the early days of SEO the SEO hierarchy of needs (based on Maslow's hierarchy of... View Article The post Are You Building an SEO Pyramid or House of Cards? appeared first on Brick Marketing - SEO Marketing Solutions Company.
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Along with the quality of your website content, inbound links are one of the most important ranking factors that the search engines consider. Inbound links, or links to your website on other websites, essentially help tell the story of your website to the search engines. It shows them what your website is related to and... View Article The post How to Evaluate an Inbound Link Opportunity appeared first on Brick Marketing - SEO Marketing Solutions Company.
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Do you have a frequently asked questions section of your website? If not, it's worthwhile to consider adding one. Not only is it helpful from a user-experience and customer service perspective (answers to commonly asked questions can quickly and easily be found on the website, reducing time spent calling in to customer service), an FAQ... View Article The post Reasons to Add FAQ Pages to Your Content Marketing Strategy appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While it is true that the primary goal of an SEO campaign is to improve traffic from the search engines from visitors using non branded keywords that are targeted in the SEO campaign, you can't discount the importance of branded keyword search terms and how SEO affects these kinds of searches, as well. In fact,... View Article The post Using SEO to Improve Branded Search appeared first on Brick Marketing - SEO Marketing Solutions Company.
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