Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 25, 2013 |
Poor SEO Results? It Might be Your Fault!
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|  Obviously if you are working with a fly-by-night or scummy SEO company, chances are your poor SEO results are directly caused by their actions (although you should have known you get what you pay for!). But what happens when you're working with a reputable white hat SEO firm and you still aren't seeing the visitors and conversions you were hoping for. Does this mean your SEO partner is completely to blame? Before you start looking to rip your SEO provider a new one, here are a few things to consider.
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The Dangers of Cheap Link Building Services
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|  I know that, for many small business owners and marketing managers, the SEO budget is tight. You simply can't afford to hire a full-time SEO copywriter, a full-time link building manager, a full-time social media marketing manager and so forth. A lot of site owners manage to piece their own SEO program together, or maybe they hire a white hat SEO consultant or SEO company to outline a strategy for them that they can implement on their own. Either way, most site owners are looking to get the most value and return for every dollar they spend on their SEO program. A few site owners might ultimately decide that a cheap link building service is the way to go-and I'm here to tell you it's not worth the risk! Here are 3 dangers of using a cheap link building service. If you have never done any white hat link building on your own, let me tell you right now it's not quick or easy work. To do it right means you do it manually and that takes time.
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It's Time for Keyword Analysis; What Should You Look For?
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|  Your keyword research is not set in stone. The best keywords for your SEO program are bound to change as your business, industry and searcher behavior evolves. For instance, the concept of "social media marketing" didn't even exist until a few years ago and now it gets 165,000 searches a month in the US alone.
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Interview with Kathy Nielsen of Sedo
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|  Recently I had the chance to interview Kathy Nielson, Director of Strategic Alliances at Sedo, where she is leading their new gTLD offering. Sedo is the world's only global domain marketplace where individuals and companies can buy and sell their domain names. Kathy works with Sedo's domain registry and registrar clients on special auctions and sales projects so if you've ever had any questions about gTLDs or ICANN's domain name expansion she probably has all the answers and then some!
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Building Online Partnerships With Offline Efforts
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|  Building online partnerships with other websites is a great way to get new links to your site while exposing your content to new audiences. Guest blogging, creating partnerships with other businesses, and conducting interviews with industry experts are all ways to improve your SEO, however each activity takes a lot of planning and work in advance to be successful. You can't just email a website out of the blue and ask them if you can guest blog for them.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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