Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 23, 2013 |
| What Will Cheap SEO Cost You in the End? |
|  There is no shortage of cheap SEO services out there available for sale. Buy 500 links for $50! Get to the top of Google in one month for only $350! Guaranteed SEO results in 60 days or your money back! In the 12+ years I've been in the online marketing industry, I have seen just about every cheap SEO gimmick there is to be found. Unfortunately, many unsuspecting site owners with small SEO budgets get caught off guard by the promise of effective and, more importantly, cheap SEO.
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What to Know Before Outsourcing SEO
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|  A business/website owner has a few options when it comes to SEO services. The first option is to hire an in house SEO Specialist. While large companies can afford the salary of an SEO Specialist or an SEO team, many smaller companies cannot. The owners of very small businesses may elect to do the SEO work on their own after attending an SEO training session or getting insights from an SEO consultant. It's the businesses that fall somewhere in between that typically look to outsource the work to an SEO firm. Before looking for an SEO partner, it's important to first gain some knowledge about SEO so that you can make an informed decision. Unfortunately the SEO industry has a bad reputation in some circles for a reason.
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Why Long Tail Keywords are Important
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|  Keywords are the foundation of an SEO campaign and are at the center of every SEO decision that is made. When conducting keyword research the most important things to pay attention to when selecting keywords are the relevancy and the search volume. For a small business or one that is just getting a website up and running, it's not advisable to go after the high search volume keywords because it will take years to even begin to see any traction. The best bet is to focus on keywords somewhere in the middle, that have search volume but aren't as competitive. These keywords could be long tail variations of keywords, or keywords that include 3 or more words in the phrase.
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Stop Fixating on Your Search Engine Rank!
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|  I'm not going to say that there is no value in ranking number one or two in Google. There are plenty of studies that breakdown the click through rate of each spot on page one, and the higher your site ranks the more clicks you're bound to get. However, it's imperative that site owners understand that search engine rank isn't the only way to measure how well your SEO is doing. In my opinion, using search engine rank to determine what is and isn't working with your SEO is going to get your site nowhere.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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