How many visitors a month is good for my website? This is actually a question I get asked frequently from our SEO clients, especially when we are just beginning their SEO campaign. In my professional opinion, visitor growth is the best metric for SEO success, so I can understand why a site owner would want to shoot for a hard and fast number. But here's the thing - when it comes to how many unique visitors is "enough" for your website, determining the right number isn't as straightforward as that. It's all relative to your business and is determined by a multitude of different factors. |
If you're in the market to hire an SEO firm, here's one important thing that you need to understand: you will need to be an active participant in the SEO process. If you think that you're outsourcing the work so that you don't have to deal with it and you can just review monthly reports you will be in for a big surprise. |
Do potential customers recognize your brand? Marketing teams are responsible for raising brand awareness and they have a variety of tools at their disposal to get this message across. Most of us experience the affects of brand awareness on a daily basis. We browse the internet and notice that a new show that looks interesting is airing. While on Twitter, you notice this same show is trending in the search results. There's buzz surrounding the new show and you make it a point to tune once it airs. This is what brand awareness is all about, and the internet played a big part in getting you to tune in once the show aired. |
If you're just getting started with blogging, the first step is obviously to hire a developer to integrate a blog platform with an easy to use CMS into your website. As the developer is working on that, you should get started on creating a blog strategy. Once the blog is up and running it's in your best interest to start utilizing it ASAP. Here are some questions that you should answer as you develop a blog strategy. |
 There's a lot of talk in SEO circles about how SEO has changed and it's more about content marketing and social media today instead of link building. While it's absolutely true that content marketing and social media are important pieces of the puzzle, link building is arguably still a piece of the puzzle too. It's a different kind of link building than what we were doing in 2010, yes, but it's still worth doing. If you're unconvinced and living in a constant state of fear of the Penguin and have sworn off link building, here's something to consider. | | | |