Brick Marketing SEO Newsletter
www.BrickMarketing.com | February 21, 2013 |
| B2B Conversions Require More than SEO |
|  Some may argue that B2B marketing is more challenging than B2C. A B2B marketer typically needs to convince more than one person within an organization that their product/service is the right one for the organization. Since multiple employees may have a say in the decision, the sales cycle is typically much longer than that of a B2C purchase. The team of decision makers need to conduct thorough research, consult with others within the organization, and ensure that the budget will allow for it.
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| Interview with B2B Marketing Expert Michael Brenner |
|  Recently I had the chance to interview B2B marketing expert Michael Brenner. Michael is the author of B2B Marketing Insider, co-founder of the social news site Business 2 Community (both of which are great sites for B2B business owners and marketers looking to stay on top of their game) and currently serves as Senior Director of Global Marketing for SAP. Michael been working in leadership, marketing and sales roles for nearly 20 years serving a diverse group of industries, so I think it's safe to say that he's seen just about all there is to see when it comes to B2B marketing. B2B marketing has undergone a lot of changes in the last few years and Michael has done a tremendous job of staying at the forefront and being an industry leader.
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4 SEO Copywriting Tips for Site Owners
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|  The rules of SEO copywriting pretty much follow the same basic rules for any English class you ever took. Double check for spelling and grammar errors; have a point and organize your thoughts so you actually arrive at it, flush out your ideas fully, don't try to squeeze too many ideas into one sentence/paragraph-all those good notes your English teachers used to give you! But SEO copywriting isn't exactly the same as writing a literary analysis on "The Adventures Tom Sawyer." You've probably heard this SEO copywriting tip more times than you can count, but here it is one more time-write for humans first, search engines second!
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Don't Favor Social Profiles Over a Website
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Social media has become a huge part of online marketing today, and for good reason. Nearly everybody has a presence on at least one social networking site while most people have accounts on multiple sites and check in on a daily (or even hourly!) basis. Social media is where the people are, which means that it's where the marketers should be too. The search engines have certainly picked up on the importance of social sharing and now include social signals as a ranking factor for web content. Social media marketing is no longer a separate marketing entity. It should be integrated with all other marketing efforts. CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:UPCOMING BRICK MARKETING SEO TRAINING WORKSHOPS:
For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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