Saturday, November 8, 2014

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berniaga.com

berniaga.com

Program berlangsung 9-15 November 2014

* Syarat dan ketentuan berlaku

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PT 701Search (berniaga.com)
Menara Prima 2, Lt. 21
Jl Lingkar Mega Kuningan Blok 6.2, Jakarta Selatan 12950

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Thursday, November 6, 2014

Do You Know What Your SEO Firm is Doing?

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November 6, 2014

 

Now that SEO has been a prominent staple of a marketing program for quite some time, it's a lot less common for us to get leads from companies that have never done any SEO in the past. Most business and website owners have at least dabbled in SEO in some way, either by doing it in house or hiring an SEO firm. When we speak with a new prospect we always ask about the SEO that they've done in the past.  CLICK HERE TO READ MORE 

 



 

If you want to be successful with SEO, it's not the sort of thing that you can "half-you know what". You need to be fully committed from the onset of the campaign and pledge to keep things moving at a regular pace no matter what the results are looking like or no matter how frustrated you become. White hat SEO is a long term process, a tortoise/hare sort of situation. Slow and steady wins the race.

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Regardless of if you are launching a brand new website or are redesigning an existing one, something to keep in mind is your web hosting company. While there are plenty of options out there to choose from, not all companies are the same. You need to do your research and take time to review your possible choices before you make your decisions as a web hosting company is the reason your website is online. 

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There is no denying that social media goes hand-in-hand with SEO. The content you write and publish on your blog may not pull in much organic traffic right away (as it has to age and gain SEO value), but it can certainly be used to fuel your social media efforts immediately. Depending on what your business is, Facebook can sometimes be a bigger driver of traffic than Google! But since more and more brands have realized that Facebook can be such a huge source of traffic and business, the amount of spammy or misleading content in our News Feeds has grown exponentially.  
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Content creation doesn't come easy. It takes a lot of time, effort, and resources to create quality content. If you're investing so much in content, you obviously want to get the absolute most out of it. To some, the goal is to create content that will "go viral". Let's be honest here, of all of the content published on the web only a small fraction hits viral status. Getting your content to go viral might not be a realistic goal, but certainly a respectable amount of shares and links would be nice. So what can you do to increase the chances that your content will be shared?  

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Tuesday, November 4, 2014

Brick Marketing SEO Newsletter for November 4

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November 4, 2014

 

SEO requires a significant investment. If a company is going to handle SEO in house it means that current employees need to be properly trained and have adequate time to dedicate to SEO efforts or it means that new employees will need to be hired. If a company is going to outsource SEO, it means sending a portion of the marketing budget each month to the SEO agency.

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Until Google started locking keyword level data under "not provided," site owners could use Google Analytics to see what search terms people were using to find your website, how long they were spending on your site, how many pages they visited, what path they followed through your website, track conversions, and more.   

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Building a website takes a lot of time and energy. From reviewing web design options, to creating content, to building the site and then testing of the new site - the process can take a while. Once the site is live and error free, it may be tempting to never have to touch the website again. However, you need to regularly update your site in order to keep your site in top working condition.

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Social media is a must for businesses of all sizes and from all industries today. In addition to a business website, a business social media page serves as an additional source of information for the consumer. It can aid in the decision making process during the consideration stage or encourage repeat purchases from existing customers. Consumers expect a business to have a social media presence today just as much as they expect a business to have its own website. In the minds of many, a business today that lacks social media pages lacks credibility.
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Any good SEO company is going to tout the benefits of producing high quality content on a regular basis for SEO purposes. Content is what fuels an SEO campaign, generates natural inbound links, and improves social media efforts. However, it's important to note that ultimately, content needs to be produced for the right reasons. It shouldn't just be produced to publish additional pages that include keywords to attract the search spiders.  

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