| Excerpts: Broken links are a part of owning and/or managing a website and if they’re not addressed, they can hurt your long term SEO efforts. In fact, they’re bad from both a search engine perspective and a user perspective. Marketers need to continually monitor broken links and address them before they can cause harm. When the search engine... View Article The post Broken Links Can Hurt Your SEO Efforts appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Have you ever noticed that people often use the terms “search queries” and “keywords” interchangeably? The assumption is that they are the same thing, but there is, in fact, a difference between them. Simply put, the keyword is the phrase that we target when putting together an SEO program for our full service SEO clients... View Article The post What's the Difference Between Search Queries and Keywords? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » As a marketing professional, you know that it is important that the CEO of the company is on board with everything that you do. Even though your CEO may not be concerned with the details, it is his responsibility to make sure that every decision that is made supports your long-term growth. This is true for... View Article The post CEOs Need to Buy Into B2B SEO Programs appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Many companies understand the importance of SEO, but just don't have the time or resources to do it themselves. So, they make the smart decision to start looking for an SEO company or consultant to assist them. When researching SEO options you may come across companies that specialize in SEO within a certain industry. Is... View Article The post The Argument Against Specialized SEO Services appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » One of the unique SEO problems that e-commerce and b2b lead generating websites face is that their products can be constantly changing. This means that new pages are being added, content is being tweaked and discontinued or out of stock product pages are being taken down. This kind of page turnover can actually hinder your... View Article The post Managing Product Pages for SEO appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |