Brick Marketing SEO Newsletter for February 19

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Brick Marketing SEO Newsletter www.BrickMarketing.com February 19, 2013 How to Improve B2B Content Exposure If you work for or own a company in the B2B sector, you've likely heard of the benefits of content marketing. B2B decision makers are looking for as much information before signing on the dotted line or handing over a payment. his is especially true if your business is somewhat complex in nature and it takes some time for an outsider to learn what it is that you do and how your business can help solve any business issue they are having. CLICK HERE TO READ MORE Branded Entrance Keywords Aren't a Bad Thing Keywords are at the foundation of an SEO campaign. Keyword research is the first step, to find out how people are searching for the products or services that your business provides. Relevant and approved keywords are then added to website content, used as anchor text links throughout content that is published, and used to search for new link building opportunities. There are two different kinds of keywords-branded and non branded keywords. Branded keyword search terms are variations of keywords that include the name of the business or brand. CLICK HERE TO READ MORE  The Qualities of Good and Bad Directories Directory submission has always been a component of an SEO strategy. Back in the day, it was high on the priority list. There were so many directories to submit to, it was easy to do, and it would give your site a backlink. In recent years directory submission has gotten a bad reputation in SEO circles. The search engines put a focus on quality links over quantity, and the majority of the directories out there aren't very good. In fact, many of them have been de-indexed by the search engines and the links mean absolutely nothing. CLICK HERE TO READ MORE    What Does Successful SEO and Weight Loss Have in Common? I realize it may sound like a strange comparison, but successful SEO and weight loss plans have a lot more in common than you might think. Just like you can't realistically expect to lose 60 pounds in a month, you can't expect your website to catapult to the top of the SERPs with a few short weeks of link building. The most  successful SEO and weight loss campaigns are the ones that realize this is not a quick or short process. Even though the web is immediate (content can be instantly published), the search engines and SEO are not. CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  UPCOMING BRICK MARKETING SEO TRAINING WORKSHOPS: Chicago SEO Workshop Training on March 6, 2013 - Register Now!   Los Angeles SEO Workshop Training on March 19, 2013 - Register Now!   Las Vegas SEO Workshop Training on March 21, 2013 - Register Now!  RECOMMENDED CONFERENCE THIS MONTH: Email Summit 2013 - Feb. 19-22, Las Vegas  Join your marketing peers and get proven email strategies for maximum results For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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