Thursday, July 25, 2013

What Are Your B2B SEO Competitors Doing?

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July 25, 2013
 What Are Your B2B SEO Competitors Doing?

What B2Bs entering into an SEO campaign need to understand is that the online space is extremely competitive. Even if you've been able to create a strong brand and build a successful business using offline traditional marketing methods, that doesn't mean that you will be able to quickly get to the top of a SERP (search engine results page). Sometimes in the online space you may find that there are a whole new set of competitors to content with. While you had been focusing on traditional marketing, they had put the majority of their resources into online marketing and SEO making their online brand stronger than their offline brand.

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3 Questions You Shouldn't Ask Your SEO Company

In my 13 year career as an SEO professional I've gotten some pretty crazy questions from clients. Not that I mind answering questions-I think a well-educated client makes for a better client so I'm happy to answer any and all questions my clients have about SEO, no matter how basic it may seem because I know that the more they "get it" the better their SEO campaign will be in the end. But there are a few questions that I've gotten over the years that I wish clients and prospects would just stop asking!

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Interview with Local SEO Expert Myles Anderson

Recently I had the chance to interview Myles Anderson, local SEO expert and Founder & CEO of BrightLocal.com. BrightLocal has it's own set of local SEO automation tools including the Google+ Local Wizard, CitationTracker, Local SEO Check-up, and three others, with 2 more tools in the pipeline! Myles is also frequent contributor to Search Engine Land

Thanks so much to Myles Anderson for spending the time to answer all of my questions!
Most local businesses are relatively small. How can a one or two man team make the best use of their time when it comes to local SEO?
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The Long Term Impact of Evergreen Content

Evergreen content is content (blogs, articles, white papers, videos, etc) that will be useful and informative for your readers for a long time to come. The beauty of well-written evergreen content is that it will continue to naturally attract visitors, links and social shares long after its initial publication and promotion. The graph below shows how an evergreen blog post, published in early April 2012 is still seeing spikes of traffic and activity from time to time. As this post ages it builds up search engine trust (helping it perform better in the SERPs) which might also explain why it did better at the end of 2012 than it did when the post first went live and was promoted via social media.

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Read Industry Blogs to Improve Your SEO

We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend some time reading other industry related blogs. In addition to keeping you up to date with what is going on in the industry (which you should know about in order to be considered an expert!) it can also improve your own SEO efforts.

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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