Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 16, 2013 |
| 5 Reasons You're Not Ready to Outsource SEO |
|  Business owners/decision makers that want to implement search engine optimization into their marketing strategy have two options. First, they can do the work in house. If the business is on the small side this can be an additional task for the marketing department to handle. Of course, not everyone has SEO knowledge and some training and consulting would be necessary. Or, if the business has a bigger budget it could hire an in house SEO professional that has industry experience to handle the work. The second option is to outsource the work to an SEO firm. This option ensures that the work gets done by an SEO professional and is typically less costly than hiring an in house SEO professional which is why it's a popular choice and there are so many SEO companies that are able to thrive. The thing is, many businesses make the mistake of hiring an SEO firm before they are actually ready.
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2 Reasons to Optimize for Branded Keywords
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|  Some site owners may wonder; why should I bother to optimize my site for branded keywords? I already rank well for them and get all the traffic anyway. Why should I actively make it part of my SEO? This is actually a question I get a lot from many website owners. After all, your brand is everywhere on your website, so why should you actively target branded keywords on certain pages? Here are 2 reasons why: Branded keywords take visitors to the most applicable page for their search. Let's say someone is searching for something as simple as "Company X phone number." They are obviously looking for a very specific piece of information about your company and you want to help them find the "Contact Us" page on your website.
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SEO Activities Don't Have to be Overwhelming
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|  Many small businesses simply don't have the budget to hire a new employee to handle SEO or to outsource the work to a full service SEO firm. Typically what happens is that SEO duties get handed off to someone in the marketing department that already has a busy schedule. In a very small business, the owner themselves may take on the work. While this is less than ideal, it's the only option for businesses that are working with a small budget. Doing some SEO work is always better than doing none at all.
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Remove This Unnecessary Link from Your Site
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|  A huge part of website development and SEO are links. Inbound links from other relevant websites help to improve your search engine authority and help generate traffic to your site. Outbound links to other websites provide visitors with additional information. Internal links from one page of your site to another are necessary in order to be a user friendly site that allows visitors to easily navigate to the page that best suits their needs.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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