Brick Marketing SEO Newsletter
www.BrickMarketing.com
| May 14, 2013 |
The New Face of the Online Spammer
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|  When you think of an online spammer, what kinds of ugly images come to mind? Creepy people lurking around corners, being sneaky and crafting their next evil plan? In reality, spammers are increasingly just everyday people that go to their job and complete tasks to get their website to rank. They don't even realize that what they are doing is now considered "spam". As Google continues to tweak their algorithms, many "old school" SEO tactics are no longer accepted.
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Is Your SEO Service Provider Willing to Do the Work?
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|  Deciding to hire an SEO service provider is a major business decision, and it's important that you make sure you are working with the best one for your company. There are a lot of black hat spammers out there looking to take advantage of business owners that don't know better, but sometimes it's the "just okay" SEO providers you need to be extra careful to avoid. On paper they may look great, but are they really willing to do the work necessary to help your website succeed?
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Are Important Keywords Limiting Your SEO Success?
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|  One of the easiest traps to fall into when measuring your SEO success is to start siloing your results. It's especially easy to do this when you only care about how a short list of keywords, even if they are the most important keywords for your business, performs. I had an SEO client that fell into this habit and each month, no matter what the other numbers looked like, it all came down to this list of 20 or so keywords. If those keywords hadn't made much progress than our SEO efforts were falling short.
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Technical SEO Items to Look Out For
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|  When it comes to SEO it's important to remember that the search engines look at all aspects of your website when determining rank. A website may look beautiful and be easy to navigate, which is important from a user perspective, but what's going on on the outside of the site doesn't always accurately reflect what's going on on the back end of the site which is really what the search engine spiders are seeing. If you've incurred a penalty, you will obviously need to conduct a technical SEO audit to figure out what went wrong but it's recommended to conduct an audit on a regular basis to try and prevent a penalty from happening in the first place. Here are 4 important technical SEO items to be aware of.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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