Tuesday, December 17, 2013

Brick Marketing SEO Newsletter for December 17

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Brick Marketing SEO Newsletter
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December 17, 2013
4 SEO Resolutions for 2014

It's that time of year when everyone is planning their New Year's resolutions. And while your personal resolution might be to get to the gym more frequently, finally take that dream vacation, or save more money, don't forget to add a few SEO resolutions to list so you can help your website perform better than ever in 2014! Here are 4 SEO resolutions every site owner and marketer should make.

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 What's the Difference Between Search Queries and Keywords?

Search queries are in the "Traffic" drop-down menu in Google Analytics, under the "Search Engine Optimization" section. You can only see this information if you have a Webmaster Tools account for your site, which if you don't you should set up immediately!  

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Multiple Touchpoints Contribute To B2B Conversions

There are many differences between businesses that target other businesses and businesses that target consumers. One of the key differences that need to be considered throughout the marketing process is that the B2B sales cycle is typically much longer than B2C. B2B decisions have implications that can affect the whole organization which is why decision makers usually take their time and research an organization that they are thinking of doing business with.  

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What 6 Months of Business Blogging Can Do for You

Back in 2009 HubSpot reported that websites that invest in business blogging earn 55% more visitors than websites that don't have a blog (in addition to 97% more inbound links and 434% more indexed pages). I can only imagine that those numbers remain true, if not better, in today's online market. It seems like everyone is jumping on the business blogging bandwagon to some degree, but that's because content marketing really does work!    

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How To Conduct a Site Content Audit in 4 Steps

Keep in mind that depending on how large your website is a full site content audit could take several weeks...or it could take several months. The most important thing about conducting a site content audit is to stay organized and keep plugging away at it! 1. Pull and organize every single URL.That's right, every single URL-every static page of content, every white paper, every press release, employee bio, company mission statement, download form and so forth. 

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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