Brick Marketing SEO Newsletter for September 4

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Brick Marketing SEO Newsletter www.BrickMarketing.com September 4, 2012 Using Google Analytics for Keyword Research The first stage in onsite optimization for any website is to conduct keyword research.  But before you dive headfirst into keyword research and start cherry picking the search phrases with the most search volume, it's important to use your site's analytics to uncover what keywords searchers are already using to find your website. Failing to know how traffic is searching for your site might mean you accidentally remove a keyword that was performing well. CLICK HERE TO READ MORE VISIT THE HELPFUL RESOURCES BELOW: Boston SEO Workshop Training on October 10, 2012 - Register Now!  Automate Your Sales and Marketing  Learn how to generate customers with Facebook in HubSpot's free ebook!  [WEBINAR] Turn Twitter into a lead generating machine - REGISTER NOW »   Website Content Mistakes that Affect Conversion A search engine optimization strategy, if implemented correctly, will help to generate targeted traffic to a website. Traffic is great, but what you ultimately want is website conversions. Once SEO and other online marketing efforts get a visitor to the site, it's the content on the site that will get them to convert, or not. No matter what industry you are in, there are plenty of competitors vying for the same attention that you want to achieve. If you don't provide website visitors with a good experience from the start, they will be on to the next site.   CLICK HERE TO READ MORE A Look at Facebook PPC Ads Some businesses have found success with Facebook advertising, but it is mostly B2Cs since users are targeted based on personal information and interests as opposed to professional information and interests. The general consensus seems to be that overall, it is difficult to determine the ROI of Facebook advertising. Facebook is making a lot of money from its advertisers, but the advertisers aren't making much money using Facebook ads. In order to keep advertisers happy, Facebook will have to evolve its advertising and business model without ruining its user experience, which could prove to be a tricky feat. CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  White Hat SEO Link Building Services  SEO Workshop Trainings  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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