Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 20, 2013 |
Why B2B Content is Essential for Link Building
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|  Link building is the ongoing component of a B2B SEO campaign. Link building is never really "done" since the search engines like to see that inbound links pointing to a site grow naturally over time. If a site is steadily growing links and then suddenly stops, it will eventually result in a dip in search engine trust which then results in a dip in ranking. That's why it's never recommended to scale back on B2B SEO efforts once you start seeing results. Those results can disappear as quickly as they came.
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Where Did My Website Visitors Go?
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|  Instead of focusing on rank (which fluctuates and is based on too many variables to be an accurate measurement of SEO success) we always tell our SEO clients to pay more attention to visitor growth. You aren't going to see a huge bump in visitors at the onset of a campaign but over time there should be a steady improvement. Of course, fluctuations are going to happen. Just because you had 50 visitors one day and then only 15 or 20 for a few days after that it is no cause for concern. It's better to look at a trend over at least a few months. As SEO experts we'd obviously like to take all of the credit for website visitors but it's just not the truth. Website visitors come from a variety of sources and a strong brand and a strong overall marketing campaign is what drives visitors to a site. Just because you are now investing in SEO it doesn't mean that you should halt all other marketing or advertising.
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Blog Posts Require More Than SEO
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|  A blog post is like any other page of your site. It can rank in the search engines over the long term for whatever keyword or keyword phrase that you choose to target. If you are looking for content inspiration, check out the Google AdWords Keyword Tool and see what kinds of search terms people are looking for that are related to your industry or even start typing some "How to" type queries into Google to see what Google suggests. If it's suggested, people are looking for it and if you write a blog post with that title and answer a question, it will be found.
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Boost the Visibility of B2B SEO Content
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|  In order for a B2B SEO campaign to be successful, it must include a strong content component. The static content that exists on a website just isn't going to cut it these days. The most powerful links to a website/blog are the ones that occur naturally when an outside party decides that what you have to say is useful/interesting/informative/entertaining etc. In order to achieve these links it requires creating quality content such as blog posts, articles, eBooks, guides, whitepapers, and videos on a regular basis.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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