Brick Marketing SEO Newsletter for January 20

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January 20, 2015 SEO Tricks To Not Fall For!   It's unfortunate that a few bad apples have given the SEO industry a bad name. Most SEO consultants and agencies do their best to provide excellent customer service, advice, and white hat SEO recommendations to help their clients achieve real and lasting SEO success. Sadly, there are always going to be SEO tricksters trying to take advantage of unsuspecting site owners. CLICK HERE TO READ MORE  How Your Email Newsletter Can Help SEO   An email newsletter is an important component of an online marketing campaign. Sending out a newsletter on a regular basis is a great way to communicate with target audience members and stay top of mind. But did you also know that your email newsletter can indirectly help your SEO? That is, if you set up your newsletter properly.Think about what should be included in your newsletter. Contact information and links to social media profiles are a given.   CLICK HERE TO READ MORE Managing Client Expectations During A Website Redesign Websites are complex creatures. Besides back-end coding and script work, websites involve multiple design elements and may also include components such as audio, video, and application integration. Because a website is both technically complex and labor intensive, it is important to establish clear goals and create a baseline for expectations with your web design clients. CLICK HERE TO READ MORE     Social Media Can Be A Great Source of Immediate Traffic    It's important to understand that SEO is a long-term, building process that grows on itself over time. The things you do today might not have any real impact for several weeks, or even months, but they can carry you for months after the fact. The content you create today might take a few days to get crawled and indexed by Google, and then it has to age naturally and crawl its way up the SERPs, meaning you can't count on any real organic traffic for some time.   CLICK HERE TO READ MORE Put Some Money Behind Your Content to Increase Visibility   First things first. There is ALWAYS money (budget) that supports your content and if you're taking content marketing seriously, you should be putting a significant portion of your online marketing budget towards content creation, publication, and promotion. You need to invest in creating and building your content platforms (website, blog, email newsletter, etc.) and the production of the content itself (paying writers), which doesn't come cheap. However that's not the topic of this post. Instead, let's focus on adding money to a content marketing strategy above and beyond its initial creation and publication in the form of paid content placement. CLICK HERE TO READ MORE Connect With Brick Marketing:

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