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One of the hardest things for site owners to wrap their heads around, especially those struggling with a penalty, is that SEO is not an immediate form of marketing. The work you do today doesn't help you today...or even next week. Sometimes it takes months to feel the true effects of your SEO work. And while I can reiterate this to clients time and time again, there is always that lingering frustration that things just aren't happening fast enough.
As part of our link building strategy development process for clients, we often look at competitor link profiles to see how our clients stack up. Are they way behind, way ahead, or on par with their toughest competition? Not that inbound links are the only thing that matters when it comes to SEO, but your link profile carries a lot of weight when it comes to determining the overall value of your website organically.
There's been a lot of industry chatter recently about mobile user experience and its effect on search ranking. Mobile user experience isn't currently a ranking factor, but Google has strongly implied that it will become one. A Google spokesperson told Search Engine Land: "Because at Google we are aiming to provide a great user experience on any device, we're making a big push to ensure the search results we deliver reflect this principle." CLICK HERE TO READ MORE
When it comes to social media marketing and the decision to do the work in house or outsource to an agency, it doesn't have to be one or the other. Have you ever considered taking a joint-effort approach? Combining your in house strengths with the strengths of an outsourced agency? Here are 4 outsourced agency strengths. 1) They know what works (and what doesn't).
According to HubSpot's 2013 State of Inbound Marketing Report: Seventy-nine percent of companies who have a blog report a positive ROI for inbound marketing this year, compared with just 20% of those companies that do not have a blog. In fact, 82% of marketers who blog on a daily basis acquired a customer using their blog, as opposed to 57% of marketers who just blog monthly - still an impressive statistic!"
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