Friday, September 11, 2020

Digital Marketing Newsletter for 09/11/2020

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Here are the latest Brick Marketing Digital Marketing Articles posted to the Brick Marketing blog this week:

Excerpts:

Brand Strength Correlates with SEO Results

It’s true that brand strength correlates with SEO results. You'll often hear SEO professionals talk about branded keywords vs. non-branded keywords. It's all fairly straightforward. Branded keywords include the brand, company name, branded products or services, etc. as part of the search term. Non-branded keywords don't include any mention of the brand, just what the searcher... View Article

The post Brand Strength Correlates with SEO Results appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Design Isn't As Important As Usability

When it comes to doing business online, maintaining a fresh appearance is crucial. No matter what industry you are in, there might come a time when you need to refresh your brand in order to keep up with your industry. While each industry is different, it’s true that trends for what works online and what... View Article

The post Design Isn’t As Important As Usability appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Should You Ask for References When Hiring a Digital Marketing Firm?

You are searching for the digital marketing firm that is the perfect fit for your company. Every firm has a different way of doing things, and you just want to make sure that they understand your needs and know how to help you achieve your goals. While searching, you may be tempted to ask them... View Article

The post Should You Ask for References When Hiring a Digital Marketing Firm? appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Keywords Should Align With Audience

When putting together a digital marketing plan, SEO is certainly going to be part of it. Keywords are always at the core of any good SEO plan, but the days of coming up with long lists of keywords are over. While this may have been commonplace ten or fifteen years ago, Google’s many algorithm changes... View Article

The post Keywords Should Align With Audience appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Everyone in Your Organization Should Learn SEO

Most people delegate SEO to the marketing department without giving it much thought. If the marketing department isn't equipped to handle it, they outsource it to a specialty firm. No matter which scenario your company embraces – outsourcing or doing it in house – it's important for everyone in your organization to have at least... View Article

The post Everyone in Your Organization Should Learn SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Since 2005, Boston based Brick Marketing has provided B2B and B2C companies throughout the United States with results and ROI focused Digital Marketing services, including: Search Engine Optimization (SEO), Content Marketing, Pay Per Click (PPC) Advertising, Social Media Management and Website Development.

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