| Excerpts: When someone makes a query in the search engines, they except to see certain results. Ultimately, they want to find the websites that will best serve their needs and answer their question. It used to be that people would favor organic listings over the paid ones, but this isn’t necessarily the case. The individual’s primary... View Article The post Can PPC Affect Organic Search Results? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » SEO is about keywords. While it's true that search behavior has changed and the search engines have a better understanding about the meaning of a search (as opposed to exact keyword match), it's still about keywords. If your content includes the words and/or phrases that match up to what someone is searching for, it has... View Article The post Completed Keyword Research: What Happens Next? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Are you wondering if your banding is outdated? It can happen before you even realize it. Branding is a crucial component of your business' success because it says a lot about who you are. This includes details about your products or services and what your company values are. Branding strategy forms the core of any... View Article The post Is Your Branding Outdated? appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » Have you noticed a sudden drop (or even a steady decline) in the amount of visitors coming to your site from search? There are a multitude of things that could be affecting how well your site does organically, but here are four things you should look at and eliminate first. Seasonality Every business has a... View Article The post 4 Reasons Why Your Search Traffic Has Dipped appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » When it comes to content marketing, it is all too easy to get lulled into a sense of false security. We know that there are certain strategies that seem to work for every business, and we tend to think that what works well for one will also work for another. While this is true on... View Article The post One Size Doesn’t Fit All For Content Marketing appeared first on Brick Marketing - SEO Marketing Solutions Company. Read on » |
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