Friday, February 28, 2020

Digital Marketing Newsletter for 02/28/2020

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Here are the latest Brick Marketing Digital Marketing Articles posted to the Brick Marketing blog this week:

Excerpts:

Be Careful When Optimizing Pages With Different Keywords

It’s true that optimizing pages with keywords is a key component of search engine optimization. However, it isn’t enough to place keywords sporadically throughout the page. A lot more thought needs to go into this than you might expect. The ultimate goal is to match each page on the website with the most effective keywords... View Article

The post Be Careful When Optimizing Pages With Different Keywords appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Get to Know the Types of Inbound Marketing

The sole function of inbound marketing is to use content to create positive online experiences for your audience. Goals for inbound marketing can differ from increasing brand awareness to making sales. Ultimately, inbound marketing’s purpose is to make connections with people online and supply them with a steady stream of content that adds value to... View Article

The post Get to Know the Types of Inbound Marketing appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Don't Create Pages Just for SEO

When we visit a website, we have certain expectations concerning what we want to gain from this website. In other words, we are looking for a certain experience or specific pieces of information, and since we clicked the link to visit the website, we have this expectation that the website will deliver. However, this isn’t always... View Article

The post Don’t Create Pages Just for SEO appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Have Realistic B2B SEO Goals

It's necessary to take a strategic approach to B2B SEO. In the campaign planning process a business needs to determine what the goals of the campaign will be to measure the success of the campaign as it moves along. The important thing to remember when setting B2B SEO goals is that they need to be... View Article

The post Have Realistic B2B SEO Goals appeared first on Brick Marketing - SEO Marketing Solutions Company.


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But What Should I Blog About?

Blogging is an important component of an SEO program. Blog posts serve multiple purposes. They establish a company/website as an authority in a specific niche. They keep a website updated and fresh, giving the search spiders reason to come back and crawl the site. They provide opportunities to target, and rank for, relevant keywords. And... View Article

The post But What Should I Blog About? appeared first on Brick Marketing - SEO Marketing Solutions Company.


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Since 2005, Boston based Brick Marketing has provided B2B and B2C companies throughout the United States with results and ROI focused Digital Marketing services, including: Search Engine Optimization (SEO), Content Marketing, Pay Per Click (PPC) Advertising, Social Media Management and Website Development.

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