| Excerpts: The first step of a thorough SEO campaign is to conduct keyword research to determine how target audience members are searching. When selecting which keywords to target on existing pages and within new content that will be created going forward, it's important to keep in mind that not all target audience members have the same... View Article The post The Importance of Informational and Transactional Keyword Targeting appeared first on Brick Marketing - SEO Marketing Solutions Company.
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In order to be successful with SEO long term, it's necessary to get out of the "it's all about rank" mindset. We're not saying that rank doesn't play a role, of course it does, but it isn't the be all, end all metric to pay attention to during SEO reporting. Ranking fluctuates based on too... View Article The post SEO Reporting: More Than Rank appeared first on Brick Marketing - SEO Marketing Solutions Company.
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While search engine optimization and search engine pay per click advertising are two different marketing functions, they both work under the search engine marketing umbrella and ultimately have the same goal: website clicks that drive conversions. Some website owners choose to deploy one or the other, depending on their goals and budget, but ideally you... View Article The post SEO and PPC Should Work Together appeared first on Brick Marketing - SEO Marketing Solutions Company.
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