Panda and Penguin: It's Not so Black and White

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February 19, 2015 Panda and Penguin: It's Not so Black and White   I recently read a great article by Dave Davies over on Search Engine Watch that had me thinking. Titled "Which Update?" Is The Wrong Question, he says: "Most people don't fully understand how the algorithms themselves can impact your rankings and thus looking to a single algorithm tends to put the blinders on to other areas. Let's say for example that you noticed a drop in your organic traffic starting in late September. That would tie in pretty tightly to the Panda 4.1 update and so it would seem pretty logical to start vetting your content. CLICK HERE TO READ MORE  Separating the Good Potential Links from the Bad   Ever since Penguin hit the SEO scene, a lot of site owners have been running scared of link building. And having seen the devastating effects that a Penguin penalty can have on a site it's no small wonder why! I've seen sites get hit and take more than a year to recover, if they recover at all. And even though there are thousands of articles and videos out there about how you can avoid tripping up the Penguin filters, there are thousands more horror stories about site owners doing what they thought was right and still getting slapped by Google. So what is a site owner to do?   CLICK HERE TO READ MORE  Why You Shouldn't Use a Custom CMS for Your Website Back in the day, many websites were built in programs like Adobe Dreamweaver and then were published to a server to be hosted on the web. Any time adjustments needed to be made including adding or deleting content - you had to open Dreamweaver, make the changes, and then republish to the web. In the past decade or so, content management systems (CMS for short) have made producing and managing a website a much easier task to manage. CLICK HERE TO READ MORE     5 Tips for Curating Social Media Content    If you've decided to make this the year that you really take action when it comes to content marketing and social media- congratulations! As you've probably noticed (and likely why you've waited this long to get going in the first place), it takes a lot of hard work and time to create high quality content on an ongoing basis. You may be lucky to publish one new blog post a week. CLICK HERE TO READ MORE 3 Reasons Why You Need a Content Marketing Strategy If you are a one-man content creation show you probably don't need a written content marketing strategy because you are the writer, the publisher, the editor, and the promoter all rolled up into one! But the minute someone else comes into the picture you need that written content marketing strategy because it protects you, your content plan, and your brand. Here are 3 reasons why you need a content marketing strategy as soon as more than one person is involved.  CLICK HERE TO READ MORE     Connect With Brick Marketing:

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