The Type of SEO that Still Works

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September 18, 2014 The Type of SEO that Still Works    Conduct a search for "SEO is dead" and you'll get plenty of results. It's no wonder why website owners have become skeptical of the practice. If the "experts" are saying that SEO is dead, it must be right? After all, the search engines are always changing the rules meaning that what was acceptable even a few months ago might not be acceptable now. So why bother? CLICK HERE TO READ MORE    As SEO Evolves It Puts Small Businesses in a Tough Position    What it meant to "do SEO" even just a few years ago is drastically different than what it means today. Some elements remain the same, conduct keyword research and implement approved keywords into on site content. But the ongoing component of SEO, or how a website becomes trusted in the eyes of the search engines, has evolved. SEO used to be about link building, whereas now it's more about link earning. CLICK HERE TO READ MORE  Check Analytics Before a Website Redesign   The web is constantly evolving and changing and users expect a certain level of professionalism when visiting business websites. Even if your site has great content and provides all of the necessary information that a visitor might need, the layout and design can start to look dated after awhile. That's why it's necessary to give your website an update every 3-5 years or so in order to stay current. CLICK HERE TO READ MORE Is Google+ On the Outs? Back in April, TechCrunch wrote a great piece comparing Google+ to the walking dead. Google's Vic Gundotra announced that he would be leaving the company after eight years and since Gundotra's primary project for the many of those years was Google+, many SEOs and marketing professionals have been wondering what the future holds for Google+.    CLICK HERE TO READ MORE   Not All B2B Content Should be Gated   An important component of a B2B online marketing campaign is sharing informational content with your target audience. Unlike many B2C products that are fairly straightforward in nature, B2B products and services tend to be more complex and in order for target audience members to understand what it is that you offer and how it will help them perform their jobs better, there needs to be an adequate amount of content for them to consume.   CLICK HERE TO READ MORE   Follow Brick Marketing!

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