When was the last time you reviewed your SEO campaign and compared what you're doing to what the search engines want you to be doing? If it's been awhile, there's a good chance that you might be using outdated tactics that could potentially land you in hot water. One of the most important things to understand about SEO is that it's constantly evolving based on the ever changing search engine algorithms. As the algorithms are updated to improve user experience, an SEO campaign needs to be updated along with it. CLICK HERE TO READ MORE
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 The days of building links to just have a bigger link profile are long gone. In a perfect SEO world Google wouldn't have any site actively building links at all; it would all happen naturally, but most websites can't sit and wait for people to come to them and for all their links to just happen. But as you seek out links it's important you focus on building the best, most authoritative, and highest quality links possible. CLICK HERE TO READ MORE
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Most B2B websites have dozens of forms on their site-forms to download white papers, register for webinars, download a free trial version, contact the sales team for more information, and more. Creating forms as they are needed, not to mention being able to tweak them on the fly, is incredibly important for most sites, especially when it comes to lead generation. CLICK HERE TO READ MORE
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 Most site owners and marketers understand that it's not SEO or social media marketing, it's SEO and social media marketing. The two are intimately linked and when you invest in both you're bound to be much more successful in the long run. But how exactly does social media marketing influence your SEO?Here are four things to keep in mind. Social media adds real authority to your links. At the most basic level, links are like votes for your website. CLICK HERE TO READ MORE
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 So you've spent a significant amount of time writing a great blog post that resonates with your B2B target audience. You've optimized the post, uploaded it, and published it. That's a great start, but don't think that now you can just sit back and watch as people naturally find your post and link to it. That will happen over time, but in order to see a more immediate impact you will need to promote the post. As the post gains visibility you can analyze its success and use that information for future content marketing. CLICK HERE TO READ MORE
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