Thursday, August 28, 2014

5 Important SEO Takeaways

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August 28, 2014

 

If you're just getting started with SEO you might be realizing that it's unlike any other form of marketing that you've implemented before. There are lots of moving parts and variables that determine SEO success. The nature of SEO can sometimes be frustrating to website owners, but there's no denying that SEO is a necessary marketing component today.
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The other day we got a call from someone wanting to speak to our SEO manager, as in the person that manages Brick Marketing's SEO campaigns. This person, who said they work for another SEO firm, wanted to know if we worked with any lawyers. They specialized in "lawyer SEO" and were looking to trade links from our clients' websites to their clients'.  

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One of our SEO clients recently acquired another company and wanted to merge the two sites into one. Basically, our client's domain would stay live and be re-designed and rewritten to include all the relevant products that domain B (the company they acquired) would now be offering under our client's brand name. Domain B would be deleted one the new site was ready to go. We have also worked with a client whose site was acquired, and they became that domain B that would ultimately be incorporated into the other site.  

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Oftentimes SEO can feel like a huge game of hurry up and wait. You create tons of content (both static and fresh blog posts), agonize over the usability of your website, spend hours digging for the best possible links and hunting down new linking opportunities, measure and test every little conversion aspect and more. But even with hours upon hours of work behind you (and plenty more ahead) the organic traffic just isn't there.
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In a perfect world (the kind Google wishes we all worked in anyway), no site would actively build links; they'd simply create great content and let it earn natural links over time. And while there is no denying the SEO power of a great piece of content, most businesses can't afford to create content and just wait and see what happens.  

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