Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 15, 2014 |
Content Marketing is a Two Step Process
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|  If you're talking about SEO today, content marketing needs to be a part of the conversation. An SEO campaign is severely limited without a steady stream of content that can be published on the web on a regular basis. Content that is written for target audience members (first priority) AND the search engines (second priority) by including targeted keywords is what will give your SEO campaign the oomph that it needs to succeed. After all, content is what appears in the search engine results and the more content you are creating the better the chances are that your content will appear for related search terms. Content that is published on your site is also what will generate natural inbound links pointing back to your site, since useful content is what people will link to and share on their own web properties and within social media, creating social signals.
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Social Signals and Their Impact on Link Building
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|  There is no denying that traditional link building is getting harder and harder. Earning "natural" or "editorial" links relies heavily on your content marketing and content promotion efforts. But site owners and bloggers may be more likely to link to established industry sites and authority figures than the new kid on the block, simply because they don't want to link out to an untrusted and untested source.
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Making People Want to Link to Your Content
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|  With Google's changes to the Webmaster Guidelines regarding link schemes, creating informative, engaging, and useful content that people want to share and link to is more important than ever. If you look at Google's announcements over the last few weeks it seems like pretty much any content you create offsite, including guest blog posts, online PR, and infographics, MUST include nofollow links.
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How to Make Your Blog Work for SEO
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|  One of the most important components of a search engine optimization campaign is content since it's what can be optimized using keywords and is what generates natural links. That's why a blog should be incorporated onto your website. However, just adding a blog to the site isn't going to magically result in an SEO boost. In order for the blog to be an effective tool in your SEO toolbox you'll need to work at it.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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