Thursday, February 13, 2014

Changes to the SEO Game

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February 13, 2014
Changes to the SEO Game

2013 was a year of dramatic changes for the world of SEO. Google made significant changes to the Webmaster Guidelines, another few rounds of Penguin were dropped on our heads, keyword data was locked up 100% (a far cry from the original 10% we were promised), and more. All of these changes have changed the SEO game dramatically for both those of us on the agency side and our clients.

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Inbound Marketing Means SEO, Social, and Content

While traditional advertising still has its place in today's world, it's much harder to catch and hold someone's attention long enough to convince them to convert than it is to convert a prospective customer that is actively seeking out what you have to offer. That's what inbound marketing can do for your website: you set your site and your brand up to be a resource, making it as easy as possible for customers to find you when they need you.  

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How Much Content Is Enough?

Content, content, content-it's an oft-repeated mantra in SEO these days and for good reason. Numerous studies have shown that the companies that produce more content (especially blog posts) get much more organic traffic than those that don't. Even going from one to two blog posts a week can have a significant impact on your brand's organic search presence in the long run. After all, each blog post can rank in the SERPs like any static page of your website.  

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 How to Submit a Press Release that Follows Google's Rules

Online press release distribution has always been an SEO "go-to". Distributing online press releases was a way for businesses to get a web page published and syndicated across the web that included inbound links back to the site. It was link building gold. However, as with many other things pertaining to SEO in recent years, this is no longer the case. Google has updated its Webmaster Guidelines to include a section that specifically calls out press release distribution that is done purely for anchor text link building practices.  

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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