Tuesday, February 11, 2014

Brick Marketing SEO Newsletter for February 11

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Brick Marketing SEO Newsletter
www.BrickMarketing.com

February 11, 2014
Why Bother with SEO?

The SEO rules are always changing. The search engines are constantly changing their algorithms. "Experts" are claiming that SEO is dead. It's no wonder why many website owners are wondering, "why should we even bother?" Well, here's why: SEO, done properly, still works! Yes it's true that the search engines make all of the rules and can change those rules whenever they please, but really the basics of SEO are still acceptable and even recommended by the search engines.  

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Are You Optimizing Your Blog Posts for SEO?

It's so important to remember that the search engines don't rank your website as a whole, but rather the various internal pages are "graded" individually. This means that every page has the potential to become a landing page for visitors provided it has been properly optimized for SEO. That's why it's important to conduct keyword research on a page by page basis and select the more appropriate keywords per page based on that content. The same principle also holds true for your blog-each post has the ability to rank in the search engines and show up in the SERPs for related search queries provided you have taken the time to optimize your blog just like you would any other page on your website. When you optimized your website, chances are you had numerous keywords leftover that didn't actually make it into your onsite SEO efforts.  

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How to Find Relevant LinkedIn Groups

As a B2B marketer, LinkedIn should be an important part of your online marketing efforts. Unlike the other primary social networks, it is focused on business and there is much less distraction.  

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 Paid Links Are For Advertising, Not SEO

Inbound links pointing to your website are an important factor in determining the relevance and quality of the site. However, there are the good types of inbound links (occur naturally on related third party sites) and the bad types of inbound links (built in bulk from low quality, unrelated sites). Reading through the Webmaster Guidelines, Google makes it quite clear that paid links that serve the purpose of manipulating a search result are not allowed. The website owners that have the best content and the best user experience should be rewarded, not the ones with the deepest pockets that can buy links across the web.

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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