Brick Marketing SEO Newsletter for January 14

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Brick Marketing SEO Newsletter www.BrickMarketing.com January 14, 2014  What Lazy SEO Looks Like There are many SEO industry professionals and it's likely that nobody takes exactly the same approach to an SEO campaign. However, if your business website is in the market to hire an in house SEO professional, an SEO consultant, or an SEO firm the one thing that you want to make sure of is that they aren't going to take the lazy SEO approach. Lazy SEO isn't going to generate the types of results that management is going to want to see. A proper SEO campaign can take months to see results, so a lazy SEO campaign is certainly going to take even longer and you may never even see the upward trend in organic visitors that you'd like to see. Basically, lazy SEO is a waste of time.   CLICK HERE TO READ MORE  Consider Unlocking Your Gated B2B Content Many B2B companies use their long-form content, such as white papers and on-demand webinars, as a form of lead generation. Readers simply give their email address in exchange for access to this gated content and they get great (hopefully!) information and the B2B website gets a new email address to add to their lead generation efforts. It seems like a fairly straightforward process and a pretty good deal for both parties, right? But locking your B2B content behind a download form or login screen can actually hinder your SEO efforts. Here are two reasons why it might be worth unlocking that gated B2B content. CLICK HERE TO READ MORE 3 Tips for Selecting The Right SEO Firm There are hundreds of SEO firms, consultants, experts and agencies out there to choose from. Some specialize in local SEO, others prefer to work with B2B firms, and still others do nothing but international SEO. With so many options all clamoring for your business, how is a site owner to know they are choosing the right SEO firm? Here are three things to consider.      CLICK HERE TO READ MORE Google Doesn't Care About Your Website It's a harsh reality that a lot of businesses and site owners struggle to come to grips with. After all, we pour our hearts (and budgets) into our websites; writing content, building a social presence, focusing on the user experience and tweaking, updating, and optimizing every last detail all to make our sites more appealing in the eyes of Google. But guess what-Google wasn't created to help your business succeed. Google was created, just like any other company ever created, to sell something.   CLICK HERE TO READ MORE Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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