Brick Marketing SEO Newsletter
www.BrickMarketing.com
| January 9, 2014 |
2013 - A Year of Big SEO Changes
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|  2013 was the year of big changes in the world of SEO. Google pushed out several major updates that sent thousands of site owners scrambling to recover from past bad actions. A lot of link building methods and tactics that used to work either lost value or were entirely debunked thanks to Penguin and changes to the Webmaster Guidelines.
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Stop Working With Your B2B Keyword Blinders On!
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|  Many B2B websites have a short list of "money" keywords they want to do well for organically. These keywords are usually considered to be the most valuable to their business; the most potential profit, the most possible traffic, the "big" player industry keywords and so forth. And while it's good to have a list of priority B2B keywords to focus your core SEO efforts on, it's equally important than you not let those money keywords blind you to potential keywords your SEO could also be capitalizing on.
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Characteristics of a Link Worth Pursuing
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|  Despite all of the questions and concerns swirling around SEO land regarding link building, it's still an important component of an SEO campaign. What has changed (and given everyone in the industry a reason to reevaluate their strategies) is that the search engines have become much more picky about what kinds of links actually pass any kind of SEO value on to your site. More and more links are becoming not only irrelevant but could also end up harming your website. Webmasters have become fearful of building links even though it's still necessary to do. It's just important to be smart about it and understand what links are worth pursuing.
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SEO Education Matters!
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|  Many site owners and marketers are pressed for time, especially when they own/work for a smaller business. Most of us don't have the luxury of having a 10 person marketing team at our beck and call, complete with copywriter, social media community manager, and SEO expert. In most cases, the one or two man marketing team has to wear all of those hats and then some! With that much work to get done (and the days stubbornly clinging to the 24 hour time frame), many companies choose to hire a white hat SEO provider to manage their onsite SEO and link building campaigns, leaving the nitty-gritty details in the hands of the experts.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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