Brick Marketing SEO Newsletter for December 3

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Brick Marketing SEO Newsletter www.BrickMarketing.com December 3, 2013 How to Improve a Blog Post for SEO There are many reasons to create and maintain an active blog on your business website. It serves as an additional resource and source of information for website visitors. It helps to display the authority and knowledge that you have on a specific topic. It also is beneficial for SEO reasons. The search engines prefer websites that stay "fresh" and continually update and add new content. Each blog post is a new page that can rank for targeted keywords. Here are 4 ways to improve a blog post for SEO. Create an SEO focused title - There are two different ways to approach blog post titles.    CLICK HERE TO READ MORE Enough with the Thin B2B Content Already B2B SEO is all about content. Creating it, optimizing it, publishing it, sharing it, etc. The content on your website is really just the beginning. In order to be successful long term it's necessary to follow this process over and over again. We tell all of our B2B clients that if they want to be competitive online and improve their SEO, they need to be creating quality content on a regular basis. What's the most important word in that sentence? Quality. The Google Panda algorithm update was released by Google more than 2 years ago. The target of the update was website owners that published low quality content.   CLICK HERE TO READ MORE  Evaluating Which B2B Keywords Are the Best for Your Site The B2B buying cycle is oftentimes an incredibly long process involving many influencers and decision makers. Because the buying cycle is so long and there are so many possible entry points the sheer volume of keywords that a potential customer could use to find your website is staggering. It's simply not possible to target every single B2B keyword and all of their variations out there so what's a site owner to do? What B2B keywords are already driving traffic to your website?   CLICK HERE TO READ MORE  How Can You Tell if it's a Quality Link? Link building is still very much the bread and butter of SEO, but some site owners are still obsessed with building as many links as they can and aren't talking the time to consider the value and quality of each link before they build it. In the wake of the Google Penguin update and refreshes it's imperative that you focus your link building efforts on quality, authoritative links that will actually enhance your SEO program overall, not just add a few more links to your link portfolio. And judging the quality of a link isn't nearly as difficult as you might think it is. Here are the three things a quality link will have. Relevancy. First and foremost, a quality link should be relevant to your own website.  CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service Search Engine Optimization (SEO) Solutions  SEO Management for B2B Websites Full Service White Hat Link Building Solutions          For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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