Tuesday, November 19, 2013

Brick Marketing SEO Newsletter for November 19

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Brick Marketing SEO Newsletter
www.BrickMarketing.com

November 19, 2013
Why Are My Top Keywords All Branded?

One of the performance metrics that we look at for each of our clients on a monthly basis are the entrance keywords that are delivering traffic to the site. It's important to look at these keywords to compare them to the keywords that are being targeted to ensure that the campaign is on track. If entrance keywords don't make much sense it requires some investigative work to figure out why they are delivering visitors. 

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4 Rules of B2B Link Building

B2B link building can be a very time consuming process. After all, even with all the link building tools out there much of researching, finding, creating, building, and outreaching components of any link building campaign are still manual. So why waste your precious time on links that won't amount to much in the long run? If you want to keep your B2B link building on track here are four rules to keep in mind.

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Look at Entrance Keywords for B2B Content Topic Ideas

In order to be successful with B2B SEO today it's necessary to create quality content on a regular basis that extends beyond the product/service pages on your website. It's necessary to have an active blog on your own site and contribute content to other industry websites. One of the most difficult components of writing and distributing B2B content on a regular basis, outside of the time commitment, is determining what the topic of the piece should be.  

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 The SEO Firm and Web Developer Need to Be on the Same Page

First things first. SEO and web development are two separate things. To some that may seem obvious but if you are relatively new to online marketing it may be a bit confusing. Web development is more about the usability, look, and feel of the site whereas SEO is more about the content and making sure that the search engine spiders are able to properly crawl and index the site.

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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