Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 3, 2013 |
The New Hummingbird Search Algorithm from Google
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|  Google announced their new search algorithm at the end of September, although they have reportedly been running the new algorithm for a month or so already. The new algorithm is called "hummingbird" and was so named because it was designed to be "precise and fast." Danny Sullivan at Search Engine Land reported that this is probably the biggest change the algorithm has undergone since 2001.
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Reasons to Keep B2B SEO Content Evergreen
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|  A B2B SEO campaign is nothing today without a strong content marketing component. Content is required because it's essentially what can be optimized and then found in various outlets online, including within the search engines. B2B online marketing content can take many formats and the primary purpose should always be to inform target audience members and create content that is beneficial for them. For traffic generation purposes, it's recommended that the majority of online marketing content be "evergreen", meaning that it will be relevant for a very long time, maybe always.
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Interview with Digital & Social Media Expert Jasmine Sandler
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|  Recently I had the chance to interview B2B digital marketing veteran Jasmine Sandler. She is the founder and CEO of Agent-cy Online Marketing, an Online PR agency based in New York City. Jasmine is a frequent speaker for The Association of Strategic Marketing, The Association of Ghostwriters, Search Engine Strategies, Small Business Technology, and New York Business Expo.
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Real Connections Through B2B Social Media Take Time
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|  Here's a question for all the B2B marketers out there-when you attend a tradeshow and hand someone your business card do you expect that person to become a customer right then and there? In the next 24 hours? In the next 24 days? Probably not. You understand that connecting with prospects, leads, and potential customers at a tradeshow is only the very top of the sales funnel. Assuming you pass out 100 business cards how many people do you actually expect to ever hear from again? Maybe 10 if you're lucky? And of those 10 contacts how many will actually become customers?
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3 SEO Reports to Show Continuing Success
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|  Obviously every site owner wants to see SEO reports that show an increase in organic traffic month to month once they start their SEO campaign. Unfortunately, very few (if any) SEO campaigns are going to experience exponential traffic growth. Some months are bound to be slower than others for a variety of reasons-seasonality, a slashed PPC budget, lack of content, etc-but just because this month doesn't look as good as last month in terms of organic success that doesn't mean that good news can't be found! You just need to know what other SEO reports to pull.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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