Brick Marketing SEO Newsletter
www.BrickMarketing.com
| October 24, 2013 |
Can Your Site Be Penalized for a Link Spike?
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|  A lot of SEO professionals, myself included, talk about the importance of taking a natural and diversified approach to link building. It's important to build your inbound links up slowly overtime as a way to avoid making it seem like you are trying to "spam" the system. A lot of black hat SEO spammers offer to build 1,000 links overnight and services like this tend to rely on easy-to-win, cheap-to-build, low-quality links that land your website in hot water.
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Ways to Incorporate Video into a B2B SEO Campaign
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|  A B2B SEO strategy relies on content. This is nothing new. Content is what informs target audience members and encourages B2B decision makers to select the product or service that you provide. It's also what attracts the attention of the search engine spiders, improving your overall footprint online. When B2B marketers set out to create content, they think about blog posts, articles, white papers, etc. These are all great content formats- but what about video? Video somehow usually gets forgotten about or put on the back burner for a variety of reasons. Businesses make excuses like, "We don't know what to film" or "We can't afford editing equipment". These excuses simply don't cut it anymore. B2Bs need to face fact- people like watching videos online.
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Interview with Benjamin Spiegel, Director of Search Operations at Catalyst Online/GroupM
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|  Recently I had the chance to interview Benjamin Spiegel, the Director of Search Operations at Catalyst Online/GroupM. Benjamin defines the organic search process, creates the agency's SEO offerings, develops campaign strategies, and oversees talented teams of SEO managers and directors. He is a frequent writer for ClickZ, Markering Land, Search Engine Land and more. Question: How do you manage multiple search teams for multiple clients without things slipping through the cracks?
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The Importance of Differentiated Content
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|  In an interview I did with SEO expert Eric Enge, we started talking about the role content marketing plays in SEO. In my experience, without great content to propel your brand forward sooner or later your SEO campaign is bound to fall stagnant. After all, content is what fuels your social media campaigns; it earns links naturally, build your reputation and authority, increases your presence in the SERPs and so forth. But Eric made an interesting point in his interview.
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The Best Keywords to Target
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One of the most crucial steps of an SEO campaign is conducting keyword research and then selecting the keywords that will be targeted throughout the campaign. The keywords ultimately set the foundation for any future SEO success, which is why they need to be chosen wisely. You never want to rush the keyword research process or avoid it altogether thinking that you already know what keywords should be targeted. During the keyword research process you may end up with a long list of potential keywords.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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