Thursday, September 26, 2013

"Not Provided" Google Analytics Data Could Reach 100%

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September 26, 2013
"Not Provided" Google Analytics Data Could Reach 100%

"Back in 2011 Google announced they would be hiding the organic keywords secure searchers (those logged into their Google account) used in order to find a website from the Google Analytics data.  This was only supposed to apply to roughly 10% of the search data so site owners could still trust the information they were learning from Google Analytics to direct their SEO campaigns.

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 6 Quick Onsite SEO Tips for the Busy Site Owner

As a small business owners I understand how tight time is every day. Any little disruption to the usual schedule could mean losing hours of time you don't have to waste. But if you're a site owner that is serious about optimizing your website for SEO you can't afford to push your onsite SEO process off over and over until the day when you finally have the time-because you know it will never come!

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Interview with Monica Wright, Director of Audience Engagement for Search Engine Land

Recently I had the chance to interview Monica Wright, the Director of Audience Engagement for Search Engine Land and Marketing Land. Monica is a veteran online marketer with over 15 years of media and content marketing experience, building audiences and visibility using search, social marketing and diagnostic SEO. She is also a regular speaker at industry events such as SMX, SMX Advanced, PubCon and Social Media Breakfast Maine. Question: What are your primary responsibilities as the Director of Audience Engagement for Marketing Land and Search Engine Land?  

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B2B SEO Analytics Are Essential

There are many steps involved in a B2B SEO campaign and there's a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there's often some recommended user experience tweaks and then of course social profiles need to be either set up or edited so that all social profiles reflect back accurately on the brand. Social groups should be joined and a blog launched in order to share B2B SEO content on a regular basis. There's often so much going on at the start of a B2B SEO campaign that a crucial element can be forgotten- analytics!

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B2B Search Engine Rank as a Business Metric

The problem that many B2B site owners run into is that they ONLY look to ranking reports for a few select keywords as a way to judge the effectiveness of their SEO campaign, which usually means they are missing the bigger picture. Think about it like this-obviously the keywords most websites want to rank #1 for are the biggest, broadest keywords with the most search volume ("IT services," "Insurance," "Mortgage", etc). With tens of thousands of searches a month up for grabs those keywords can drive immense amounts of traffic to the B2B sites that rank in to top few spots of Google. But broader keywords are also the most competitive, meaning it is that much harder to crack the top 10 (or even the top 20) search results.  

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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.

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