Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 15, 2013 |
Getting Into the SEO Mindset
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|  One of the biggest reasons websites run afoul of the search engines is because they worry too much about the search engines (and yes, I realize that sounds contradictory). If you find yourself building (or buying) some particular link because you just want to look better in the eyes of Google you're probably going to regret that link somewhere down the road...especially if that's how you always approach your link building. No matter what you do as part of your SEO campaign you need to keep your HUMAN visitors in mind-is this piece of content actually teaching anyone anything or am I just trying to rank for a particular keyword? Will this links actually drive targeted traffic to my site or do I need to fill some link quota this month?
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Utilize Analytics During Keyword Selection
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|  There are many steps involved in a B2B SEO campaign and there's a lot of set up work that needs to be done at the start. The website needs to be worth the SEO investment so there's often some recommended user experience tweaks and then of course social profiles need to be either set up or edited so that all social profiles reflect back accurately on the brand. Social groups should be joined and a blog launched in order to share B2B SEO content on a regular basis. T
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Interview with Social Media Expert Greg Finn
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|  Recently I had the chance to interview search marketer and social media expert Greg Finn. Greg is an Internet Marketer at Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 9+ years and specializes in Social Media Marketing. Greg is also a contributing editor for both Search Engine Land and Marketing Land. Thanks to Greg for taking the time to answer my questions!
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Remove the Red Tape on Your SEO Campaign
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|  A common barrier to SEO success is the red tape that companies impose upon themselves. Within some organizations the approval process can get completely out of hand. In order to work efficiently an SEO company must work directly with the client. The SEO firm specializes in SEO but the company specializes in its product/service/industry which means that feedback on SEO work is required throughout the duration of the ongoing campaign.
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SEO Work Shouldn't be Seasonal
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|  Many businesses operate on seasonal schedules. For example, a pool cleaning service in New England isn't going to get much business in January and a snow plowing company won't have anything to do in July. However, seasonality of services and products doesn't always align directly with the actual seasons. Many businesses have seasonality to some extent depending on when a client or customer need typically arises. In the B2B sector, businesses are often waiting on budget approval to purchase a product or hire a company to perform a service.
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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