Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 13, 2013 |
Incorporate a Variety of Keyword Anchor Text
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|  SEO best practice is to conduct keyword research before progressing with any other component of the campaign. This is because keywords set the foundation of the campaign and are used in every SEO activity from on site optimization to content marketing to social media to traditional link building. Keyword research should be conducted for every single non branded page of the site including all product and service pages. Each page on a website should serve a specific purpose, which means that different keywords will be targeted. During the keyword research phase it's likely that you may uncover a decent number of keywords that are all relevant and have search volume.
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Attending a Trade Show Can Improve B2B SEO
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|  B2B marketing can be quite complex. In order to be found, and remembered, by business decision makers it requires many touchpoints. Trade shows have always been a main staple of a B2B marketing program. Presenting or speaking at a trade show provides businesses with the opportunity to network with others in the industry and to present their products or services to attendees that are interested in what they have to offer.
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Interview with Josh Dreller, Dir. of Marketing Research at Kenshoo
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|  Recently I had the chance to interview SEM expert Josh Dreller. Josh has earned platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter. Currently, Josh serves as director of marketing research for Kenshoo, the leading provider of bid management software. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.Thanks for Josh for taking the time to answer my questions!
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Carefully Consider Outbound Links Too
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|  While outbound links can be beneficial from both SEO and user experience perspectives, you need to keep in mind that any outbound link that is included on the site is a potential exit from your site.
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4 B2B Link Building Ideas
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|  Many B2B companies use gated content (hidden behind a login or lead form) as a form of lead generation. And while I can understand why that's useful, a mountain of gated content is B2B link building gold! Take just ¼ of your gated content and unlock it-now the search engines can crawl and index it properly, meaning searchers can find it organically and you have a better chance of pulling some long tail visitors through to your site.
And unlocked content can still be used as form of lead generation! Let visitors to your site read the three page summary for free and encourage them to sign-up for your newsletter in order to download the full white paper. You can then post the summary as a blog post (with link to lead form for full white paper), promote it through social media, share it on community websites and so forth. CLICK HERE TO READ MORE |
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Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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