Brick Marketing SEO Newsletter
www.BrickMarketing.com
| August 29, 2013 |
Attributes of a Good SEO Firm
|
|  The decision to hire an SEO company isn't made lightly. The types of businesses that hire a firm as opposed to hiring someone in house to do the work typically have a limited budget and SEO work requires a significant investment. Of course, that investment is well worth it since a positive search engine presence today is so important. There are many things to consider when researching an SEO company. For instance, if you are hiring an SEO firm to improve your search engine presence, so shouldn't they have a good one themselves? While it's tough to rank for "SEO firm", try narrowing it down by location. For example if the company is located in Denver, try searching for "Denver SEO firm". If the company is legit they should appear within the first few pages for those search terms.
CLICK HERE TO READ MORE. |
How to Prove SEO Is Working For Your Website
|
| This is a very simple metric but it can speak volumes when trying to prove the value of your SEO campaign. Simply keep an eye on the percentage of traffic that is coming to your site from the search engines. Most sites, unless you have a huge brand like IBM or Apple and consumers search for you by name directly, are going to see that a lion's share of their traffic is coming from the search engines. For instance, in the graph below you'll see that for this site 73% of their traffic was coming from the search engines (for the set time frame anyway). If they compared that percentage to the same length of time to before they implemented their SEO campaign and saw that organic traffic account for 68% of their visitors they'd know that SEO was having a positive impact. A 5% jump might not sound like much, but it could mean thousands of extra visitors CLICK HERE TO READ MORE |
Interview with Rebecca Lieb of The Altimeter Group
|
|  Recently I had the chance to interview digital advertising and media analyst Rebecca Lieb. Rebecca currently works as an analyst for The Altimeter Group, but she is also the former head of Econsultancy's US operations and was VP and editor-in-chief of The ClickZ Network for over seven years. For a portion of that time, she also ran Search Engine Watch. Rebecca has also written two books: The Truth About Search Engine Optimization and Content Marketing (2011) October, 2011. Thanks to Rebecca for taking the time to answer my questions!
CLICK HERE TO READ MORE |
Do You Have to Justify That B2B Link?
|
|  There are billons upon billions of pages on the Internet, and it's only getting bigger every day. That means there are billons upon billons of link building opportunities for B2B website owners and marketers. But with that many potential linking opportunities out there how is a site owner or marketing manager supposed to tell the good from the bad? There are plenty of potential B2B links that look and feel "bad" from a mile away-they are on unrelated websites, come from bad link neighborhoods, are part of a blog network, and so forth.
CLICK HERE TO READ MORE |
Don't Blame a Low Conversion Rate on SEO
|
|  One of the most important online marketing tactics today is search engine optimization since nearly everybody that is looking for anything online turns to the search engines. However it's necessary to recognize that there is a difference between the purpose of SEO and the purpose of a business website. A business website can serve many purposes, but the ultimate goal of a business website is to be used as a conversion tool. A conversion can happen right there on the website. On an e-commerce site a visitor can make a direct purchase. Or on a lead generation site a visitor can fill out a form to be contacted by the sales department.
CLICK HERE TO READ MORE |
| |
Brick Marketing is a Boston, MA based full service Full Service SEO Marketing Solutions Firm company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
|
8:36 AM
SragenNews
Subscribe
Follow me!
0 comments:
Post a Comment