Thursday, July 18, 2013

Why Does it Take so Long to See SEO Results?

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July 18, 2013
Why Does it Take so Long to See SEO Results?

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It's a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Understandably this is frustrating to most clients. They are spending money and time on SEO and they want to see that ROI. The ROI will be there, but just not in the short term.

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Incorporate Competitive B2B Keywords Over Time

Typically, a B2B SEO client will look right to the number of monthly searches and want to go after those that have the highest search volume. A high number of searches will also mean a high number of visitors, right? Not exactly. The thing about high search volume is that it almost always correlates with a "High" level of competition. Every other website owner has the same idea.

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 Interview with Larry Kim of WordStream

Recently I had the chance to interview PPC expert and WordStream Founder and CTO, Larry Kim. Larry writes for just about every top SEO and SEM blog out there including the Moz Blog, Search Engine Land, Forbes, Inc. Magazine, Marketing Land, Search Engine Watch, the WordStream blog and more. According to the PPC Hero Blog he is most influential PPC expert in 2013. 

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Should I Redesign My Site?

There seems to be a common theme among clients that ask this question, and that is that they themselves have grown "bored" with their own website. Think about it. They probably look at it in some capacity every day. When you stare at something every day it can get, well, boring. It doesn't help that as they visit other sites they notice things that they think are really cool that they want to incorporate onto their own site. However, that doesn't mean that others that are coming to your site for the first time are going to see it the same way. As long as the content that they want to find is there, they won't see it as "boring".

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Keep B2B SEO Content Fresh

Fresh content is so important because the search engines want to provide users with the best possible experience and the most applicable information to their search query. When you produce fresh content on your site on a regular basis it gives the search engines a reason to visit your site and index and rank each new page. The more quality content that is published on your site, the greater the chances are that it will begin to rank for relevant keyword search terms.

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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