Brick Marketing SEO Newsletter
www.BrickMarketing.com
| July 16, 2013 |
How to Find the Right Keywords for Your Website
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|  Finding the right keywords for your website and SEO campaign is crucial to your long term success. The keywords you target will ultimately determine what kind of search results your content is pulled for in the SERPs and what kind of visitor is coming to your site. If you target keywords that are too broad you risk driving the wrong kind of traffic to your site ("insurance" can mean a lot of different things to a lot of people).
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What to Look for When Researching an SEO Firm
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|  As a firm that specializes in B2B SEO services we understand the complex process of B2B decision making. Deciding that an SEO firm should be hired to improve the search presence of a business website is a step in the right direction, but it also means that there will be some work involved on the part of the business that is looking for a firm. There are so many firms to choose from and it will take some time to decide which one is the best fit. In some cases a business owner might be referred to a firm by a trusted colleague. Usually, that's a good place to start. But what if you don't have any connections or are brand new to the SEO game?
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Getting Your Bloggers to Write for SEO
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|  Even the best writers and in-house bloggers may not fully understand how to write for SEO, especially if they have never really done it before. Most of the time, well-written content is easily 60% of the way there when it comes to naturally being optimized, but a few small tweaks can make a big difference in how well your content performs in the SERPs. I know that in some larger companies getting your bloggers to change their ways, even subtly, is like herding cats, but it's well worth the effort! Here are 3 tips to help your bloggers write for SEO.
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There Are Always Link Building Opportunities
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|  Once keyword research has been conducted and the website has been optimized, the ongoing component of an SEO program is link building. Link building is necessary because inbound links pointing to a website are what convey trust to the search engine spiders. The search spiders crawl the web link to link and the more quality links that are out there, the more time the search spiders will end up back on your site. Inbound links are also what help generate traffic to your site.
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Brick Marketing is a Boston, MA based full service SEO Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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