Thursday, June 20, 2013

Why Does it Take so Long to See SEO Results?

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June 20, 2013
Why Does it Take so Long to See SEO Results?

One thing that white hat SEO practitioners will always preach is that SEO is a long term process. It's a marathon, not a sprint. Unlike other methods of marketing, where there is a more immediate result, it takes time to see the results of an SEO campaign. Understandably this is frustrating to most clients. They are spending money and time on SEO and they want to see that ROI. The ROI will be there, but just not in the short term.

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SEO Challenges Faced by Large Corporations

For the most part, the SEO process is what it is regardless of the size of the website that is being optimized. The process begins with industry and keyword research, then moves on to on site optimization, then continues on to link building. In some special instances on site optimization and link building may be going on at the same time but if at all possible it's best to stick to the step by step process.  

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Interview with Local SEO Expert Chris Silver Smith

Recently I had the chance to interview local SEO expert Chris Silver Smith. Chris is the President of Argent Media, a Dallas based search engine marketing company. Chris also serves on the board of advisors for Universal Business Listing and on the SEO advisory board for FindLaw, a Thomson Reuters business. Chris also writes for the Local Search column at Search Engine Land. He also speaks at SMX conferences. 

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4 Twitter Etiquette Rules for Brands

I am a big fan of Twitter for business use. I think it's a great way to promote and share content, keep up with the latest news and updates from my favorite industry blogs, connect with industry leaders and more. But just like any other form of social interaction, there is a certain code of etiquette that brands should follow on Twitter.  

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Competitive Analysis is Part of an SEO Campaign

When getting started with a marketing campaign of any sort, one of the first things that must be done is to conduct a competitive analysis. It's necessary to understand what the competition is doing in order to know how much work needs to be done to compete.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

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