Thursday, June 27, 2013

Making Enterprise SEO A Priority Across Your Departments

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June 27, 2013
Making Enterprise SEO A Priority Across Your Departments

Unlike a small business where the owner handles SEO, or even a mid-sized firm with a marketing manager or marketing director, an enterprise can have multiple teams and departments that contribute to the ultimate success or failure of an enterprise SEO campaign. The key is to make SEO a priority across your departments and make sure everyone is on the same page! Most enterprises have a team of content creators that churn out new content for the corporate website, a company blog (or four), community sites, offline and online magazines and so forth.  

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Reasons to Conduct a Full SEO Link Audit

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, press release links, blog/blog comment links, directory links, industry/business profile links, social media links, and more.  

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Ways to Gauge Social Media Success

There is often a struggle between the marketing department and the finance department. The marketing department knows the importance of long term efforts like SEO and social media marketing, both of which require some of the budget in order to execute the strategies efficiently.  

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Interview with Christoph C. Cemper of Link Research Tools

Recently I had the chance to interview Christoph C. Cemper of Cemper.com and Link Research Tools. Christoph had been developing software for 15 years before he started his internet marketing business back in 2003. Thanks to jumping on the blogging bandwagon in the early 2000s (before there really was a bandwagon) Christoph was brought into the search marketing world where he learned the rules of SEO and link building first-hand.

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How to Execute SEO with a Small Budget

SEO is extremely important for any business that wants to improve its online presence and good SEO does cost money. Unfortunately many small businesses don't even bother looking into SEO because all they think about is the cost that is associated with it. While it's true that a small business with a limited budget certainly can't hire an in house SEO Specialist and may not even be able to afford a full service SEO firm, that doesn't mean that they can't do SEO on their own. 

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
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