Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 13, 2013 |
Enterprise SEO Best Practices
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|  The SEO process can sometimes be more challenging for a larger company than for a smaller company. There are more hands in the pot and more red tape that can lengthen the process and sometimes lead to a standstill. While SEO is a long term online marketing strategy, it's still important for the process to keep moving along. Here's a best practice checklist for a larger organization that is looking to hire an SEO firm. Designate one person to be in charge. There should only be one liaison with the SEO firm to eliminate any confusion. There's no need to have the Marketing Director, VP of Marketing, Marketing Manager, Social Media Manager, PR Manager, Web Designer, Web Developer, and IT Manager all on a conference call, especially during the initial phases of the campaign.
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How B2Bs Should Use Social Media
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|  When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to gain exposure among the masses. B2Bs were relatively slower to the game and there are still plenty of B2Bs out there that have yet to get involved.
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Interview with Erin Everhart of 352 Media Group
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|  Recently I had the chance to interview digital marketing and SEO expert Erin Everhart. Erin is the director of digital marketing at 352 Media Group, a digital agency providing design, development and marketing solutions for clients ranging from startups and mid-sized business to prominent brands. She's a contributing author for Mashable, Search Engine Land, Search Engine Watch and Small Business Trends, and speaks at conferences nationwide, including SMX, SES and Pubcon.
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The Secret to Withstanding the Next Google Update
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|  Panda, Penguin, ads above the fold, exact match domains, Venice-it sometimes seemed like a new Google update was rolling out every other week in 2012. If you want to see exactly how many Google updates actually went live Moz has a great algorithm change timeline. Panda and Penguin were undoubtedly the heaviest hitters of the 2012 Google updates and some site owners that got whacked back in April with Penguin are still struggling to completely recover.
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B2B Content Recycling Tips
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|  Online marketing is content marketing. If you want to succeed and have your business found online, it's necessary to create quality content that can be shared on a regular basis. Simply setting up a B2B website that has static informational pages is no longer enough. Content is what helps fuel SEO and social media strategies, two components of online marketing that are necessary in order to improve the visibility of your business and business website. Creating content on a regular basis can be challenging.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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