Brick Marketing SEO Newsletter
www.BrickMarketing.com
| June 25, 2013 |
Don't Focus on B2B Keyword Search Volume
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|  After industry and competitive research has been completed, the next step in a B2B SEO campaign is keyword research. B2B keyword research is necessary in order to understand how people are searching for the products or services that you provide. Best practice is to conduct keyword research for every page of the website, whether the website has 10 pages or 100. Obviously for larger B2B websites, the keyword research process can take some time. Once a spreadsheet has been created that displays keywords that are currently bringing traffic to a page along with new keyword research that includes search volume, it will be delivered to the B2B SEO client for approval.
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SEO Content Should Be Original
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|  Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and the search ranking algorithms are much more complex.
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Proving the Impact of Social Media Promotion
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|  I was talking with a client a few weeks back that was really excited because their company recently hired a new VP of Marketing. Although my point of contact was the Marketing Director for this company, she felt like she had no one on her side when it came to their marketing efforts, including SEO and social media promotion.
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Duck Duck Go Hit 3 Million Searches Thanks to Privacy Issues
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|  Duck Duck Go appeared on the scene a few years ago, vying to become a real search competitor to Google and Bing. Duck Duck Go's staked its search value on privacy as they do not store IP addresses or log user information. While the new search engine had done okay for itself, Duck Duck Go hit a milestone last week when they hit 3 million searches in a day. The most amazing thing is that only a week before that they announced hitting the 2 million mark. So what spurned this spike in search traffic? Well since news about the NSA PRISM surveillance program broke, the average user has become much more concerned about what kind of personal information the search engines are tracking and reporting on. Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo.
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Read Industry Blogs to Improve Your SEO
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|  We all know that blogging is an important part of SEO because it creates fresh content on your site and provides an opportunity to target different variations of keywords and get noticed by the search engine spiders. Almost as important as it is to create and publish your own blog posts is to spend some time reading other industry related blogs. In addition to keeping you up to date with what is going on in the industry, it can also improve your own SEO efforts.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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