Tuesday, June 18, 2013

Brick Marketing SEO Newsletter for June 18

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Brick Marketing SEO Newsletter
www.BrickMarketing.com

June 18, 2013
The Pros and Cons of an In House SEO Expert

While most small businesses can't afford to hire an in-house SEO expert, for some larger brands it might actually make more sense than hiring an SEO company. It might sound strange hearing that from an SEO provider but I've always believed in working with clients that we're a good fit for and not every business is. Depending on your budget, time schedule and SEO needs an in-house SEO expert might be worth the investment. Here are two pros of hiring an in-house SEO expert.1. An in-house SEO expert dedicates 100% of their time to your company.

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Expert Interviews Are Great for Content Marketing

Every industry has its experts/gurus/mavens/mavericks/godfathers/ninjas-these are the men and women that have been around the longest and know your niche inside and out; they are always one step ahead of the curve, or have revolutionized your industry in one way or another. When these people talk the whole community listens because what they say carries an immense amount of weight.

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Stop Looking for SEO Secrets!

I've talked with so many site owners over the years that want to know my SEO secrets-what's the trick to getting to the top of Google? How many times does a keyword need to be repeated in a piece of content for it to rank well? How many inbound links are needed to increase PageRank? How many visitors will certain keywords send each month? Wonder what my answer to these (any many other questions) is? There are no SEO secrets! There is no magic formula that will guarantee success that SEO providers are keeping close to their chest in order to ensure job security. There are no SEO secrets!

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What to Do if You Have Unnatural Links

As a part of its effort to be more transparent about its practices, Google has been sending out a notification to webmasters alerting them when unnatural links are detected. The notice itself serves as an FYI and doesn't necessarily mean that a penalty has occurred (yet). The only way to really know if you have a penalty is if you notice that the warning coincides with a significant dip in traffic. If you've been handed an unnatural link penalty, it's important to do everything that you can in order to remedy the situation.

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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