Tuesday, June 11, 2013

Brick Marketing SEO Newsletter for June 11

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Brick Marketing SEO Newsletter
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June 11, 2013
How to Gain Consumer Trust Online

The power is in the hands of the consumer. They know that they have options and they are going to take their time to ensure that they make the right choice before spending their money. Besides getting recommendations from trusted friends, family, or colleagues consumers are spending time researching companies online and often what the choice comes down to is, "can I trust that this business/product will be a good fit?" So how can you convey that your business can be trusted?

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The Top Link Building Priority

Link building is an important part of SEO. There's no denying that. Inbound links to your website help to convey to the search engines that your site is trusted. However, link building has gotten somewhat out of hand, which is why Google is beginning to take a closer look at the inbound link portfolios of websites in order to determine rank.
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How to Explain a Drop In Traffic

If you're a marketing manager that is responsible for your company's SEO campaign you know that with each month comes reporting. How many visitors did the site get this month from organic search? What keywords are being used to drive traffic and which of those are converting the best? How many referring links did you build this month and did any of them send substantial traffic? When traffic is up then life is good, right? What happens when there is a drop in traffic one month?
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Ecommerce SEO Advice

While optimizing an ecommerce site isn't much different than optimizing a regular website, as many of the best practice guidelines remain the same, there are a few key things that make ecommerce SEO special. Here are five pieces of ecommerce SEO advice to help take your ecommerce site to the next level. Use 302 redirects when products are out of stock.
404 errors can ruin the user experience on any site, but they are especially deadly on ecommerce sites where users are looking to and ready to buy.  

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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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Brick Marketing - SEO Firm - Tel. 877-295-0620 | 101 Federal St., Suite 1900 | Boston | MA | 02110

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