Brick Marketing SEO Newsletter
www.BrickMarketing.com
| April 11, 2013 |
| Website Rank and Other SEO Goals to Worry Less About |
|  A problem I see with many site owners that manage their own SEO campaigns, especially if they don't have a strong SEO background, is they often get fixated on the wrong SEO goals. SEO means building links so that's all they care about-just get a link and move onto the next one. Websites that rank #1 get the most visitors so do whatever it takes to get to the top of page 1.
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| SEO Company Red Flags |
|  There are plenty of SEO providers out there to choose from. There are some good ones, and some not so good ones. Unfortunately it's the not so good ones that give the industry a bad reputation. Prior to hiring an SEO firm it's important to do some research in order to determine what firm is the best fit for your company. However, sometimes things change after the contract is signed which is why it's recommended to read client testimonials and case studies. If an SEO company ever promises specific results, like a number one ranking within a certain timeframe, that's a big red flag.
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Utilize Other Marketing Efforts as Part of SEO
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|  If you think about it, SEO requires a significant amount of investigating. You need to spend time researching the right keywords, checking out what the competition is doing online, and continually be on the lookout for new link building opportunities. If you're just getting started with SEO and have never conducted link building in the past, there are plenty of places to start. But once you've been at it for a few months or longer you may be scratching your head wondering if there are any new places to check out and potentially get a link from. This is when it's time to look to all of your other marketing efforts. When it comes to marketing (online and off) you don't want to put all of your eggs in one basket.
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Situations to ReWrite Your Title Tags
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|  Perhaps the most important meta element is the title tag. The title appears as the clickable link on a search engine results page and is text that the search engine spiders crawl to help determine what a web page is about. If you want your website to perform well in the search engines it's important to write quality titles for each page of the site. Take a look at your current titles. If any of the following apply, it's time to re-write them or hire an SEO copywriter to complete the task for you.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.
Brick Marketing Offers the Following SEO Services:For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit:
http://www.brickmarketing.com
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