Each Department Should be On Board with SEO

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Brick Marketing SEO Newsletter www.BrickMarketing.com April 4, 2013 Each Department Should be On Board with SEO A business has two options when it comes to implementing an SEO campaign. It can have the SEO work done in house or outsource the work to a trusted SEO firm. In either scenario it's important to keep in mind that SEO can't operate in a silo. Input will be needed from different departments of the business in order to execute a balanced SEO campaign. While a small business may not have as many people involved, things can get complicated within a large organization. CLICK HERE TO READ MORE  Places to Find Keywords for Blog Post Titles If you are blogging with SEO in mind (which you should be) you know that it's important to include targeted keywords in the post and meta information. The meta element that carries the most weight with the search engines is the title, so it's important to include keywords there as appropriate. The keywords that you include in blog post titles don't necessarily need to be the same ones that you are targeting on the pages of your website. Blog post titles give you the opportunity to branch out and target more long tail keywords that people are still searching for. CLICK HERE TO READ MORE  Interview with SEO Expert Ian Lurie Recently I had the chance to interview SEO expert Ian Lurie. Ian is the founder and CEO of Internet Marketing agency Portent Inc.  He co-published Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He also wrote Conversation Marketing: Internet Marketing Strategies. Ian is also a frequent contributor to Search Engine Land and was recently elected to the Board of Directors of the Search Engine Marketing Professionals Organization (SEMPO). CLICK HERE TO READ MORE  Don't Fixate on the Wrong SEO Goals SEO is a marathon, not a sprint. It takes time to see results no matter what industry you are in. If the industry is extremely competitive, it takes even more time. There are various ways to measure the success of an SEO campaign over time, but many website owners make the mistake of focusing on the wrong things which can lead to bad decisions and a campaign that suffers due to those bad decisions. The key is to not lose sight of the bigger picture as an SEO campaign progresses, however slowly that may be. CLICK HERE TO READ MORE  How to Avoid Unwanted Traffic to Your Site Website owners can easily become obsessed with the traffic data of their website, checking to see if the number of visitors goes up on a daily basis. If the visitor count is high, that's great right? Well, it could be. It all depends on whether or not it is the right traffic. The metric that is more important to measure is the conversion rate of the site if it has a conversion element (e-commerce site, lead forms, white paper downloads, etc.).   CLICK HERE TO READ MORE  Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States. Brick Marketing Offers the Following SEO Services: Full Service SEO Solutions SEO Management for B2B Websites Social Media Management for B2B Websites  For more information about the Brick Marketing SEO solutions call 877-295-0620 or visit: http://www.brickmarketing.com

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