Thursday, March 14, 2013

Understand SEO Before You Outsource It

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March 14, 2013
Understand SEO Before You Outsource It

While I applaud site owners that want to get their SEO off on the right foot and outsource it to an SEO provider right away, I firmly believe it's imperative that all site owners learn the basics of SEO for themselves BEFORE outsourcing your SEO. You don't have to become an expert, but you need to at least understand a rough outline of what SEO is and what it entails before you go looking for an SEO provider to manage it for you.

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Reasons Why SEO Is Frustrating

SEO is a marathon, not a sprint. However, no matter how many times the SEO process is explained it's often difficult for SEO clients to understand this concept. Clients want to see SEO results and they wanted to see them yesterday but that's not how it works. It can take years to begin to see SEO results, especially in a competitive niche. It's also important to understand that SEO may only be one part of ultimate success. Clients have asked us, "How do we know which is working best- SEO, social media, or content marketing?"  

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5 Blog Commenting Tips for Link Building

It's important to develop a link building strategy that incorporates a variety of tactics. One popular link building tactic is blog commenting. Leaving a thoughtful and insightful comment on a blog post along with a name, email address, and link is not only a great way to get an inbound link but it can also improve your company/brand visibility and establish your place as a thought leader in a particular industry.
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Redirecting Blog Posts - Make it One to One

Many site owners have had the question "What do I do with my old blog posts?" Perhaps they are moving from one blogging platform to another, maybe they want to delete two different company blogs and focus on a new one-whatever the reason, they need to get rid of an older blog. The question then becomes what to do with the old content? Depending on how long your blog has been online you might have hundreds, if not thousands, of published posts that have been shared, linked to, quoted, and properly indexed by the search engines.
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Brick Marketing is a Boston, MA based full service SEO and Search Engine Marketing company that offers personalized services to companies of all sizes and types throughout the United States.

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